Graphic Design Projects

This project involved creating a comprehensive creative brief for Uniqlo, focusing on brand positioning, target audience, and key messaging. The goal was to craft a clear, concise strategy that aligns with Uniqlo’s mission to provide high-quality, affordable, and functional fashion for all. Through a mix of market research and creative insights, the brief aimed to guide future campaigns and ensure consistency across all marketing channels.

PixelPals is a web app designed to keep Interactive Media Design (INM) students connected beyond campus. It fosters a supportive community where students can collaborate, share resources, discover job opportunities, and stay updated on campus events. By bridging communication gaps and promoting peer-to-peer interaction, PixelPals makes collaboration and information-sharing more efficient and accessible.

This project reimagines Alessi’s brand identity and marketing approach to strengthen its presence in Canada. The goal was to refresh its image while honoring its legacy of craftsmanship and innovation. The rebrand included a refined logo, a targeted social media campaign, and an outdoor advertising strategy designed to connect with a younger, design-savvy audience.

sweet bee’s marketing strategy was designed to be as warm and engaging as the brand itself. By crafting a strong social media presence, refining messaging, and reaching coffee lovers both digitally and in-store, we aimed to make the brand truly stand out. The focus was on building connections, attracting the right audience, and creating a memorable experience that keeps customers coming back.

sweet bee brings warmth, personality, and premium service to the coffee industry. This project centered on crafting a welcoming and distinctive brand identity, from designing a logo that embodies its charm to developing a cohesive visual system.