This project reimagines Alessi’s brand identity and marketing approach to strengthen its presence in Canada. The goal was to refresh its image while honoring its legacy of craftsmanship and innovation. The rebrand included a refined logo, a targeted social media campaign, and an outdoor advertising strategy designed to connect with a younger, design-savvy audience.
Alessi sought to expand its reach in Canada, particularly among Millennials and Gen X with an eye for design. The challenge was to modernize the brand’s image while maintaining its heritage, ensuring it remained relevant and appealing to a new generation of consumers. The rebranding introduced a fresh visual identity, a strategic social media presence, and impactful outdoor advertising. These efforts successfully positioned Alessi as a brand that balances tradition with modernity, increasing awareness and engagement among design-conscious audiences.
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